Why do you wear the brands that you wear? What do those brands actually represent? What’s their message? And who owns them? How much fucking money do they make every year? What does having their logos on your clothing say to others about you?

Make people look twice in our ever-growing collection of homages and remixes of popular streetwear megabrands — ‘FAUX BRANDS’

Instantly recognisable but presented with a twist, these pieces are considerably more affordable than their genuine counterparts, and probably have a little bit more to say as well.

Is there a megabrand you’d like to see remixed? Get your request in, and we might just add it to the collection!